We have big news to share with you about Jaxx cryptocurrency wallet downloads. Since January 1st, 2017, Jaxx has been downloaded more than 1.2 million times from the Google Play Store, iTunes App Store, and the Chrome Web Store. In this article we’ll show you the data behind this headline and our analysis of the download trends that we’ve seen.
There has been a dramatic surge in Google searches for “bitcoin” around December of 2017.
The download pattern for Jaxx roughly follows global interest in cryptocurrencies. Above is the Google Trends chart for “Bitcoin” since January 1st, 2017.
The highest level of Google search interest was seen in the run-up to late December. We can observe a similar pattern, with a tailing off to approximately October levels of interest. The graph below shows iTunes-reported downloads of Jaxx since January 1st, 2017. The total number of downloads on iOS is about 548,000.
Although different app stores have different methodologies, the pattern on Android is quite similar. Jaxx users surged in the summer of 2017 (proportionally higher than the Google search data would suggest) and then spiked again in December and early January. Jaxx has been downloaded 528,000 times on Android devices between January, 2017 and March, 2018.
The Chrome Extension Store notes more than 130,000 users of Jaxx, which takes the total of these platforms to well over 1.2 million downloads. In addition to these numbers, there are also many thousands of users on the desktop versions of Jaxx (Windows, Linux, and Mac).
Downloads of Jaxx are driven by a variety of factors. Although our download pattern is roughly consistent with overall global interest, there are spikes that can be seen in the data that correlate with new token integrations and improvements to Jaxx features. Jaxx continues to be the only mainstream wallet for some tokens, and the most comprehensive multi-platform wallet. You can experience Jaxx for yourself by clicking here.
News drives interest
Specific news stories about our Founder and CEO Anthony Diiorio, are often the cause of spikes in downloads. One article that continues to drive interest in Jaxx and Decentral is this Forbes profile on Diiorio in their inaugural Richest People In Cryptocurrency edition.
Although global search engine traffic for “bitcoin” has waned since the peak in December, interest remains strong. A review of the graphs above shows that cryptocurrency interest is at about October/November levels, and far above the historic level of interest.
We expect strong global interest to continue in 2018 and a big increase in Jaxx users and downloads, especially with the release of our new major upgrade later this year: “Jaxx Liberty.”